AIMS, HYPOTHESES AND HOW TO WRITE THEM
Hypotheses: One-Tailed/ Directional and Two-Tailed/Non-Directional, Null-Hypothesis, Experimental Hypothesis, alternative hypothesis.
CONTROL OF VARIABLES
SPECIFICATION: Variables: manipulation, control, including IVs, extraneous DVs, confounding, operationalization, random allocation, counterbalancing, randomisation, and standardisation.Demand characteristics and investigator effects.
IMPLICATIONS FOR THE ECONOMY
The implications of psychological research for the economy are concerned with how the knowledge and understanding gained from psychological research
VALIDITY AND RELIABILITY
Reliability across all methods of investigation. Ways of assessing reliability. Validity across all methods of investigation: Assessment of validity Improving validity.
THE JOURNEY FROM MAGIC, TO RELIGION AND TO SCIENCE
The journey from magic to religion to philosophy to science
KEY FEATURES OF SCIENCE
The key features of science: empirical evidence, systematic theory construction, deductive and inductive reasoning, falsification, paradigm shifts, objectivity, cause and effect, nomothetic approach.
THE RESEARCH REPORT
The Research Report: abstract, introduction, hypothesis, method, results, discussion, results, references, appendices
WRITING CONSENT FORMS AND DEBRIEFING
How to write the stuff that goes in the appendices: Adverts, consent forms, standardised instructions, debriefing