PSYCHSTORY

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INTRODUCTION TO SOCIAL INFLUENCE

SPECIFICATION:

  • Types of conformity: internalisation, identification and compliance. 

  • Explanations for conformity: informational social influence and normative social influence, and variables affecting conformity including group size, unanimity and task difficulty as investigated by Asch.

  • Conformity to social roles as investigated by Zimbardo.

  • Explanations for obedience include the agentic state and legitimacy of authority, situational variables affecting obedience, including proximity and location, as investigated by Milgram, and uniform.

  • The dispositional explanation for obedience is the Authoritarian Personality.

  • Explanations of resistance to social influence, including social support and locus of control.

  • Minority influence includes reference to consistency, commitment and flexibility.

  • The role of social influence processes in social change.